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Associate Director, Communications

Geneva, United States

Wachsman is a global communications and strategy consultancy focused on advising the next generation of leaders on the frontline of the new economy.

Built for the digital and decentralised age, we provide our clients with a unique blend of advisory services spanning strategic and communications consulting; reputation, issues, and risk management; and public policy and regulation. We enable them to establish and defend their industry position as they drive digital transformation and navigate new challenges and opportunities.

Founded in 2015 with regional headquarters in New York, Dublin and Singapore, Wachsman has quickly solidified its position as a trusted advisor to some of the world’s most innovative companies, including in market entry, change management, product launches, mergers and acquisitions, corporate repositioning, and regulatory compliance. Born in the blockchain industry, Wachsman has grown to become a critical partner to companies working across fintech and digital payments, data protection, gaming, real estate, law, and healthcare.

Wachsman has expanded its international footprint with a new office in Geneva, Switzerland. Our presence in Switzerland will help us meet increasing client demand and capitalise on a host of exciting growth opportunities.

We are looking for an ambitious, entrepreneurial and highly skilled strategic communications professional to join our team in Geneva as Wachsman continues its exciting period of rapid growth. As a key member of the team building our Swiss presence, you’ll be responsible for onboarding new clients, coaching teammates, and establishing our office culture, all while offering exceptional client service. There will be close ties with Wachsman’s Irish and UK offices, and you’ll have multiple opportunities to visit and collaborate with your colleagues there.

The successful candidate for this role can be based in Geneva or Zurich.

What the role involves:

  • Translate client business needs into PR action with compelling messaging and strategies that excite and invigorate clients
  • Guide the creation, editing, and standards of client press materials, messaging and strategic plans.
  • Provide strategic counsel to ambitious, challenging, technical clients, new business prospects, and external organisations.
  • Oversee the planning and successful execution of highly impactful PR campaigns.
  • Provide counsel and strategy for branding, and reputation management; embrace and understand the principles of global media relations.
  • Direct crisis communications response for clients.
  • Demonstrate commitment to industry, agency, and clients by mastering industry knowledge and understanding clients’ businesses.
  • Develop and maintain relationships with influential media to secure and grow coverage. Be an escalation point for high-stakes, high-value media opportunities and editor-level interactions on behalf of clients.
  • Conduct meetings with clients and new business.
  • Lead productive internal training and external client strategy workshops, including messaging and narrative development sessions and media training.
  • Provide expert counsel and coaching to team-mates on every facet of the PR profession. Inspire ambition and enthusiasm from colleagues; take pride in facilitating others’ professional development. 
  • Empower client account teams to sustain a high pace of work while maintaining the highest standards of work product and client experience. 
  • Support the Directors and wider EMEA leadership team in the growth of the business.

The successful applicant will have:

  • 7-9 years of recent PR agency experience conducting media relations. 
  • Exceptional written and verbal communication skills.
  • Knowledge of fintech and/or financial services sectors preferred.
  • Demonstrated ability to think strategically and to identify opportunities for clients.
  • Excellent knowledge of the media landscape.
  • Ability to communicate clearly and transfer complex information in a concise and clear form.
  • Ability to prioritise and plan effectively.
  • Strong attention to detail.
  • Accomplished workshop facilitator.
  • Crisis communications experience preferred.
  • Demonstrated ability to lead teams successfully.
  • Excellent interpersonal/soft skills.
  • Motivated to excel in a fast-paced environment.
  • Ability to maintain a high level of social, organisational and professional standards in job-related activities.